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The GAAP team is comprised of bold solution seekers, close to the farm, working to understand producer's needs.

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CEO & President
Jay Robinson

Jay is both a seasoned entrepreneur and high level operating senior executive having spent in excess of 15 years within the agriculture and food sector. 


Jay has built and exited 3 ag food start-ups, held senior positions for multi-national agriculture and food companies and helped several other start-ups and growth stage companies transition through the R&D stage to commercialization and eventual exit.


As a global citizen, Jay brings a unique perspective to GAAP and is driven to help those around him achieve their goals

  • Jay Robinson on LinkedIn
Lab and Facilities Manager
Martin Wilding

Martin grew up in Bloemfontein South Africa which is very much like Saskatoon just not as cold! He emigrated with his wife and two boys from South Africa in April 2022.

His career focused on research and development in various agricultural sectors. Starting from wine making at Stellenbosch University where he helped to develop better yeasts for wine cellars, then moving on to making mycorrhiza products to improve plant growth. This introduced him to the fascinating world of soil health and all the microbes involved. The next step was to focus on composting and how to turn agricultural waste into good quality compost.


Molecular technology allowed him to verify the high diversity of microbes in composts and how it affected soil health. This adds up to almost 20 years of R&D experience in various laboratories

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Marketing &
Communications Manager
Grayson Berting

Grayson is a third generation grain and cattle farmer on her family farm Ravenworth Cattle in Middle Lake, Saskatchewan.


She acquired her B.Comm in Management and Marketing in 2019.  She is a director on the Sask Young Ag board, a graduate of the NextGen Mentorship Program through Canadian Western Agribition and was a 4-H member for 16 years.

  • Grayson Berting on LinkedIn
  • Martin Wilding on LinkedIn
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